Privacy Policy for Avatar Insights

Effective Date: February 2, 2026
Last Updated: February 2, 2026

1. Introduction

Avatar Insights ("Company," "we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website avatar-insights.com, use our services, or interact with us in any capacity.

This policy applies to all users of our website and services, including visitors, clients, research participants, and newsletter subscribers. By accessing our website or using our services, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information you voluntarily provide, including:

• Account Information: Name, email address, company name, job title, phone number, and billing information when you register for our services or schedule a consultation
• Communication Data: Information contained in emails, contact forms, or other correspondence with us
• Client Data: Business questions, customer datasets, and research parameters you upload for synthetic audience generation
• Newsletter Subscriptions: Email address when you subscribe to our newsletter

2.2 Information Collected Automatically

When you visit our website, we automatically collect certain information, including:

• Device Information: Browser type, operating system, device identifiers, and screen resolution
• Usage Data: Pages visited, time spent on pages, click patterns, and navigation paths
• Log Data: IP address, access times, referring URLs, and error logs
• Cookies and Similar Technologies: Information collected through cookies, pixel tags, and similar tracking technologies (see Section 7)

2.3 Information from Third Parties

We may receive information from:

• Partner Networks: Anonymized behavioral data from compliant partner networks and public ledgers for research purposes
• Business Partners: Information from companies with whom you have authorized data sharing
• Public Sources: Publicly available information relevant to our research services

3. How We Use Your Information

3.1 Service Delivery

• Providing our synthetic market research and digital twin services
• Processing and analyzing client-uploaded data to generate insights
• Building custom synthetic audiences based on your specifications
• Delivering research reports and strategic recommendations

3.2 Communication

• Responding to inquiries and support requests
• Sending service-related notifications and updates
• Delivering newsletters and marketing communications (with your consent)
• Scheduling and facilitating consultations

3.3 Platform Improvement

• Analyzing usage patterns to improve our website and services
• Developing new features and research methodologies
• Ensuring platform security and preventing fraud
• Conducting internal analytics and performance monitoring

3.4 Legal and Compliance

• Complying with applicable laws and regulations
• Enforcing our Terms of Service
• Protecting our rights and the rights of our users

4. Our Synthetic Data and Digital Twin Technology

4.1 How Our Technology Works

Avatar Insights uses AI-powered technology to create synthetic audiences and digital twins for predictive research. It is important to understand:

• Synthetic Data Generation: We create AI-generated audiences that simulate human behavior patterns without using actual individual data
• Client Data Isolation: Data you upload is used exclusively for your research purposes and is not combined with other clients' data
• No External Model Training: Your data never trains external models. We maintain strict data isolation protocols
• Anonymization: All behavioral data used in our models is aggregated and anonymized before processing

4.2 Data Retention for Research Services

• Client-uploaded data is retained only for the duration necessary to complete the requested research
• Upon project completion, client data is securely deleted within 30 days unless otherwise agreed in writing
• Aggregated, non-identifiable research outputs may be retained for service improvement purposes

5. How We Share Your Information

We do not sell your personal information. We may share information in the following circumstances:

5.1 Service Providers

We engage trusted third-party service providers who assist in operating our business, including:

• Cloud hosting and data storage providers
• Payment processors
• Email service providers
• Analytics platforms

All service providers are contractually obligated to protect your information and use it only for specified purposes.

5.2 Legal Requirements

We may disclose information when required by law, court order, or government request, or when we believe disclosure is necessary to protect our rights, your safety, or the safety of others.

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and any choices you may have.

5.4 With Your Consent

We may share information with third parties when you have provided explicit consent.

6. Data Security

We implement robust security measures to protect your information, including:

• Encryption: Data is encrypted in transit (TLS 1.3) and at rest (AES-256)
• Access Controls: Strict role-based access controls limit data access to authorized personnel
• Infrastructure Security: Our systems are hosted on secure, SOC 2-compliant infrastructure
• Regular Audits: We conduct regular security assessments and penetration testing
• Incident Response: We maintain comprehensive incident response procedures

While we strive to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-leading standards.

7. Cookies and Tracking Technologies

7.1 Types of Cookies We Use

• Essential Cookies: Required for basic website functionality
• Analytics Cookies: Help us understand how visitors interact with our website
• Functional Cookies: Remember your preferences and settings
• Marketing Cookies: Used to deliver relevant advertisements (only with consent)

7.2 Managing Cookies

You can control cookies through your browser settings. Note that disabling certain cookies may affect website functionality. We honor Do Not Track signals where technically feasible.

8. Your Privacy Rights

8.1 Rights for All Users

Regardless of your location, you have the right to:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your information (subject to legal retention requirements)
• Opt out of marketing communications at any time
• Withdraw consent where processing is based on consent

8.2 Additional Rights for EEA/UK Residents (GDPR)

If you are located in the European Economic Area or United Kingdom, you also have the right to:

• Data portability (receive your data in a structured, machine-readable format)
• Restrict processing of your information
• Object to processing based on legitimate interests
• Lodge a complaint with your local data protection authority

Legal Basis for Processing: We process your data based on contractual necessity, legitimate interests, legal obligations, or your consent, depending on the specific processing activity.

8.3 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect, use, and disclose
• Request deletion of your personal information
• Opt out of the sale or sharing of personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights
• Limit use and disclosure of sensitive personal information

Categories of Information Collected: Identifiers, commercial information, internet activity, professional information, and inferences drawn from the above.

8.4 Exercising Your Rights

To exercise any of these rights, please contact us at:

• Email: privacy@avatar-insights.com

We will respond to verifiable requests within the timeframes required by applicable law (generally 30-45 days).

9. International Data Transfers

If you are accessing our services from outside the United States, please be aware that your information may be transferred to and processed in the United States or other countries. We ensure appropriate safeguards are in place for such transfers, including:

• Standard Contractual Clauses approved by the European Commission
• Data Processing Agreements with all service providers
• Compliance with applicable data transfer mechanisms

10. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If we become aware that we have collected information from a child, we will take steps to delete it promptly. If you believe we have collected information from a child, please contact us immediately.

11. Data Retention

We retain personal information only as long as necessary for the purposes described in this policy, unless a longer retention period is required by law. Retention periods vary based on:

• Account Information: Duration of your account plus 3 years
• Client Research Data: 30 days after project completion (unless otherwise agreed)
• Communication Records: 2 years from last contact
• Website Analytics: 26 months

12. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any information.

13. Changes to This Privacy Policy

We may update this Privacy Policy periodically. We will notify you of material changes by posting the updated policy on our website with a new effective date. For significant changes, we may also provide notice via email or a prominent website banner. Your continued use of our services after any changes constitutes acceptance of the updated policy.

14. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Avatar Insights
Email: privacy@avatar-insights.com
Contact Form: avatar-insights.com/contact

For GDPR-related inquiries, you may also contact our Data Protection Officer at dpo@avatar-insights.com.

15. Regulatory Compliance Summary

This Privacy Policy was last reviewed and updated on February 2, 2026.