Reimagining research with synthetic intelligence.
We're building the future of consumer research—where AI-powered digital twins unlock insights that traditional methods simply can't reach.
Our Mission
At Avatar Insights, we believe the future of market research lies at the intersection of artificial intelligence and behavioral science. We're on a mission to transform how companies understand their customers.
By creating sophisticated AI-generated audiences that mirror real consumer behavior, we enable faster, deeper, and more cost-effective research than ever before.
What Drives Us
Our core values shape everything we do—from the technology we build to the partnerships we form.
Precision
We obsess over accuracy. Our synthetic audiences are meticulously calibrated against real-world behavioral data to ensure reliable insights.
Innovation
We push the boundaries of what's possible in market research, combining cutting-edge AI with deep behavioral science expertise.
Partnership
We work alongside our clients as true partners, ensuring our technology solves real problems and delivers measurable value.
Meet Our Team
A diverse team of experts in AI, data science, finance, and business development driving innovation in synthetic research.
John Mitchell
Co-Founder
John is an accomplished strategy and investment professional with 10+ years of experience spanning venture advisory, commercialization, and investment due diligence. As Managing Partner of Hyperion Group, he built an investment consultancy focused on AI, gaming, and media, while also serving as Director of Business Development at MediaScience, a leading neuroscience research firm for major platforms and broadcasters. His expertise in synthetic consumer research and investor ecosystem networks makes him a high-impact partner for driving strategic outcomes.
Ashley Smith
Co-Founder
Ashley brings over 4 years of infrastructure and operations expertise, progressing from Support Engineer to Senior Infrastructure Operations Engineer. His deep technical background in cybersecurity, system deployment, and enterprise infrastructure provides the operational foundation that powers Avatar Insights' robust AI platform and ensures reliable, scalable service delivery.
Matthew Lee
Head of Data
Matthew leads our data operations with nearly 5 years of experience at Global Relay, where he advanced from Unified Communications Specialist to Business Analyst in Identity & Access Management. His expertise in information technology, problem-solving, and systems integration ensures our data pipelines and AI models operate at peak performance, delivering accurate and actionable insights.
Harshith Maruthi Reddy
Head of Finance
Harshith oversees our financial operations with a strong background in commercial banking and credit analysis. Currently a Senior Underwriter at iQ Commercial and formerly a Relationship Manager at BMO, he brings expertise in key client relationships and commercial finance. His analytical foundation includes experience at TD as Finance Operations Analyst and as a statistics tutor, combining quantitative rigor with strategic financial management.
Gabriel Pereira Jr
Business Development Specialist
Gabriel drives our growth initiatives with experience spanning alternative investments and technology solutions. Previously a Business Development Analyst at SUBSCRIBE, he supported the digital transformation of alternative investments, and at BairesDev, he specialized in talent acquisition for Fortune 500 clients including Google and Johnson & Johnson. His expertise in identifying opportunities and building strategic partnerships fuels Avatar Insights' market expansion.