We conducted an in-depth study to explore parental perceptions of gaming and its impact on family and child development. This research uncovered significant insights into how parents view the gaming industry, including their concerns, expectations, and the potential benefits they see in gaming as a learning and social tool. The findings reveal a need for better communication around the positive aspects of gaming, from fostering creativity and teamwork to providing safe and structured entertainment. By leveraging these insights,  AOE can craft strategies to reshape perceptions, dispel persistent misconceptions, and highlight the value gaming offers. Explore the full report to learn how to build trust and engagement with families while championing the transformative potential of gaming.